Hello and welcome to the App Store marketing specialist certification course in this course, you’re going to learn how to dramatically increase app downloads through App Store marketing. So you are probably wondering what this means. This course is going to be broken into several sections.So in the first section, we’re going to study App Store optimization.
And in this lesson, I’m going to go over a brief introduction of App Store optimization what it is why you need it all the key elements and the one thing that you need to remember if you want to be successful with a so, so you may be wondering do we absolutely need app optimisation and the answer is yes, every app can benefit from doing proper play store optimization.
And here’s why now, this screenshot is taken directly from the Apple website and according to Apple 65% of the downloads of apps come from App Store search and this is huge. So if you want to tap into this consistent flow of people looking for apps, you need to optimize for search and this isn’t just for the Apple App Store. It’s also for Google Play, so we’re going to be talking about that also.
And from what I’ve seen the stats are similar as far as how out who discovered so you need to pay attention to both if your app is in both app stores.
Why ASO Important for Any App
- 65% of apps are Discovered throught Search
- Free Organic Downloads
- Lasting Effects
- Spend Less On Ads or just stack onto paid Strategy
Okay, as I just mentioned 65% of apps are discovered through search. It’s worth mentioning again. That’s these downloads are free. You probably know that already but just a reminder if you don’t A S optimization as lasting effects that is if you keep optimizing and you keep up with your hair, so you going to keep getting downloads whereas with a paid advertising strategy you bring it downloads while you’re paying but if you stop paying then that’s going to dry up. So it’s so can help you spend less on your ads or you can stop this onto a page strategy.
App Store optimization Key Elements
All right. Now that you know, why is it was important? Let’s look at the key elements.
The first thing is key words and this is probably the first thing you think about when you think about ASO and rightfully so because people are going to find you primarily through keywords. So in this course, I’m going to teach you how to choose the right keywords for your app where to put your keywords and Strategies for optimizing for both app stores.
The next thing to look at is your app icon and this is the second most important thing it is so because after people find you through a keyword search the first thing you’re going to see is your app icon so need to look good. So we’re going to go over what makes a good app icon where to find inspiration for your next app icon and how to get some feedback.
3.Screenshorts And Video
Once you have some designs next to me to look at screenshots in video after you create an eye-catching app icon and somebody Taps on it. You need to tell them why your app is awesome. And this is where the screenshots and video come in.
So we’re going to show you the differences between videos on the App Store and Google Play Store why you shouldn’t use generic screenshots and how to optimize your app videos.
The next thing we’re going to look at is the app description that some people will tell you that you don’t need a great job description because nobody’s going to read it anyway, but that’s not true on the Play Store.
Description is very important because that’s where Google pulls your keywords.
And I both start you need to have a great description because that’s kind of a last selling point that you had the last chance for you to get that person to download. So we’re going to get into how to structure your out description the differences between the App Store and the Play Store and what should be included in both descriptions.
Then we’ll get into choosing the right category and this is really important because you want to be able to choose your competition as much as possible in some cases. You might have an app that can fit into two categories or maybe three categories if that’s the case you’re very lucky because you can choose your competition. So we will teach you how to research each category and find out which one you can have the most success in.
6.RATINGS AND REVIEWS
Then we will get into ratings and reviews. Now, this is something that you think you might not be able to control but you really can’t control some of the factors that go into ratings and reviews in addition will show you how to use review mining which can help you find new features crush it and bugs. and find competitive advantages.
Then we’ll get into updates really quickly. This is something that you might not think about a lot but it can be a key selling point in your app optimization strategy.
The One Thing
All right, before we get started with specific is so strategies. There’s one thing that you have to remember if you’re going to be successful in app store optimization.
and that one thing is very simple as just keep testing. A lot of app marketers will try as so once or twice and they won’t get the results that they expected. So they’ll give up and say always so doesn’t work. The reality of it is that you may need to do for 5 or 6 test before you start to see results. So just stick with it. If you aren’t seeing the results that you need you should ask somebody who has experience in here. So either on the forums or you can just ask us simply leave your question in the section of the course that you have a question about and we will be happy to give you ideas on what you can do.
So let’s review what you learned in this lesson. You learn why? Yes, it was important for any app. We showed you the key elements of a soul with your keywords icon screenshots and video a prescription category ratings and reviews and updates. You now know the one thing that you need to remember to be successful in ASO.